FAVFest
Baleares 2023/24
Brief
To use event marketing to strengthen Holidu’s presence in Balearic Islands, connect with local hosts and generate new potential leads from the area.
Deliverables
Print assets, marketing and social media assets, video editing, motion design
Role
Creative lead, Art direction, Motion design
Project
It was important that the campaign spoke to the local audience, with the elements reflected from the region and the dialects considered within. It was essential for the designs to be scalable, so they’d work seamlessly across online and offline platforms.
I gathered feedback from local teams in Spain to ensure the elements reflected the region. Using this, I developed a moodboard to ensure my understanding reflected the local essence. Afterwards, color palette and sketches were developed. Finally, an event design plan was made to align with the event and marketing funnel, ensuring clarity for the event manager.
Result
We exceeded expectations by doubling our registration goal – securing 600 registrations against the target of 300. The event’s NPS score of 50+ reflected a significant boost in brand loyalty. Prospect engagement nearly doubled, with the number of prospective hosts rising from 43 (23%) to 84 (31.58%), marking a +95% increase in absolute numbers.
