South Europe
brand awareness
Brief
To boost brand awareness amongst vacation rental owners in Germany, Austria, Spain and Italy.
Deliverables
Bus OOH ads, magazine ad, newspaper ad, marketing ads, social media assets
Role
Creative lead, Graphic design, Video editing
Project
PR campaign for newspaper and magazine
We strengthened our brand presence in Central Europe with a two-step approach. Step one, a full-page ad in Lake Constance Magazine featuring a tailored interview. Step two, targeted ads focused on hosts in Italy's Dolomiten newspaper.
Bus shelter ads and social media campaign
To create unique content for the target audience, we began by conducting several host interviews. We ensured that we photographed a typical, local property that would speak to the hosts. Afterwards, we collaborated with the local team to develop a campaign slogan. Once the design was finalized, it ran for two months, appearing on every third bus shelter in Bolzano.
Results
We have signed 37 properties due to poster campaign, which results in a Lifetime Value of 2,560,178€ (37 x 69,194€).
South Tyrol exhibited +783% increase in clicks yoy. Despite equal investment in every region, the campaign activity region showed the highest growth in clicks during campaign time frame.
NPS score increased from 37 to 49 post campaign, indicating increased brand awareness.
